Playtika Holding Corp announced yesterday that they had invested into Turkish developer Ace Games, developer of match-3 game Fiona’s Farm, to the tune of $25m. The investment will be a minority, or non-controlling, investment which will free Ace Games to place the money where they believe it will do the most good in their business. Ace is formed of veterans from other game companies such Dream Games and Playrix, it was founded by Hakan Bas, formerly of Peak Games.
CEO of Playtika, Robert Antokol said of the move “Our investment in Ace Games is an important milestone in the execution of our new games investment strategy as Playtika continues to seek exposure to high-growth potential game IP in cost-effective ways.The talented team at Ace has built a best-in-class and innovative product on the ‘Match-3 and Meta’ game model. Playtika can greatly complement Ace with our LiveOps…
