Global mobile market overview
According to SocialPeta’s findings, H1 2021 saw 18K average monthly mobile game advertisers. For comparison, there were 70K monthly average non-game app advertisers. The number of advertisers in April was the largest, with a total of over 93K. It increased 5.79% compared with the H2 2020.
H1 2021 global mobile ad market overview
In H1 2021, the total number of advertisers in mobile games exceeded 38K. They collectively launched 19.3 million creatives. Each advertiser ran 504 creatives on average. This indicates a 183% increment compared to H1 2020.
As for non-gaming apps, in H1 2021, there were over 129K advertisers that collectively launched around 28.3 million creatives. Each advertiser placed 368 creatives on average, a 39% increase in contrast to H1 2020.
H1 2020 vs H1 2021 global mobile ad market overview
The report also looks into ad…
