- Honda and Sony, under the joint venture Sony Honda Mobility, are planning to go into the electric-vehicle business together.
- Sony Honda Mobility president Izumi Kawanishi made it clear in an interview with the U.K. business paper Financial Times that it is looking to use the Sony entertainment element to fight Tesla in the EV marketplace.
- Sony’s catalog of content, services and tech will become part of a future EV that’s planned for a 2025 launch, leaving the door open for a PS5-capable car in only a few years.
It feels like just two weeks ago that Car and Driver’s Ezra Dyer was suggesting that car companies spice up their electric-car offerings and make things a bit weirder. After all, power and acceleration are easy to come by in the world of EVs, leaving key personality traits as a tempting growth area. Now, Sony Honda Mobility, the joint-venture agreement between the auto…