HONG KONG, Jan 19 (Reuters Breakingviews) – Sony (6758.T) has just been dragged into a fight where it’s heavily outgunned. Investors on Wednesday erased up to 10% of its market value after Microsoft’s (MSFT.O) $68.7 billion swoop read more on video-games developer Activision Blizzard (ATVI.O). The Japanese group may lose access to some content but that looks manageable for now. The bigger worry is that Sony is no match against its far-larger rival as gamers look beyond consoles.
Microsoft’s purchase, the largest in the industry, is likely to kick off a war for content. The deal will give the Xbox console maker a stable of popular titles from mobile hit “Candy Crush” to the lucrative “Call of Duty” shooter franchise. Already, larger studios are circling smaller peers: Earlier this month, Take-Two Interactive (TTWO.O) snapped up Zynga in a $12.7 billion deal. Titans like Meta
