TapResearch Launches Mobile Game Player Insight Tool
January 21 2022
In the US, market intelligence solution provider TapResearch has launched a tool called Player Insights, to provide mobile game developers with access to player feedback in real time.
TapResearch’s Audience Network connects tens of millions of people across 28 markets with surveys in the apps they use every day. The firm partners with app publishers to offer rewarded experiences, collecting data in the process.
The new Player Insights solution can be used to understand why players install games, and to carry this insight through into messaging and creativity. The tool can also create instant feedback loops with players, and continually listen to their sentiment to identify ‘at risk’ players and reduce churn. In addition, it enables validation surveys to help collect feedback from the ‘most valuable’…
