The Advertising Standards Agency has issues with Playrix and the way it promotes its games which means it will have to change practices in the UK.
The United Kingdom has taken a firmer approach to game regulations than a lot of countries. Recently, the collection of nations investigated Electronic Arts and its loot box systems, ultimately concluding that gambling problems can arise from the practice. The Advertising Standards Authority in the UK has now begun to focus on mobile games and the misinformation that some adverts present. The result is new guidelines that content creator Playrix will have to follow.
…
