Unity has launched a new program to support those trying to scale mobile free-to-play titles. With the scheme offering “technology, resources and funding for user acquisition.”
The idea is basically that Unity helps developers get potentially lucrative live games off the ground floor. However, it’s not taking an IP share or any ongoing revenue share whatsoever in return for its support.
The program is focused at helping the indie community, which has increasingly struggled to get the kind of financial support needed in order to acquire users for sustained growth. Unity here is offering a “robust player engagement strategy” which will include “user acquisition campaigns, optimized monetization via ads and in-app purchases, and player analytics.”
All that is to be delivered by a team of experts from Unity, letting the developer get on with the…