The holidays are here again, and the shopping season isn’t going to be anything like we’ve seen in the past.
American shoppers plan to spend around $2 billion every day between Nov. 1 and Dec. 31 except for the Thanksgiving break, which runs from Nov. 22 through Dec. 2. There will also be an average $3 billion in daily online spending, as the Deseret News reported.
And deals will go throughout the month. It’s not one day. It’s the entire month, said John Copeland, head of marketing and customer insights at Adobe.
“As retailers adapt to consumers’ new behaviors in this pandemic, we expect earlier discounts, more shipping and pickup options and uncertainty around in-store purchases to drive this year’s online holiday sales to record highs,” Copeland said in a statement, according to the Deseret News.
“This year is unlike any in the past, and for the first time we…
