Ubisoft’s decision to rename Gods & Monsters followed a trademark opposition from Monster Energy, US Patent and Trademark Office documents have revealed.
Action-adventure game Gods & Monster was first announced in June 2019 and re-revealed last month under the new name Immortals Fenyx Rising.
Ubisoft claimed in a VGC interview this month that the title’s name change was “entirely because of the vision of the game” and not related to any trademark issues.
However, it’s since emerged that drinks firm Monster Energy filed an opposition to the Gods & Monsters trademark in April of this year – two months before Ubisoft first confirmed it had decided to rename the title.
Monster claimed in its opposition documents that the Gods & Monsters game would damage its business and highlighted its involvement in the games industry, including its sponsorship of esports teams and events, as…